Anatomy of Typography Book

The Anatomy of Typography book was a project at Seneca in the Graphic Design program that involved designing what was essentially a textbook for the parts that make up the typefaces that we see everyday.

My approach involved first finding pairs that went hand in hand (e.g. Ascender and Descender). Afterward, my aim was to avoid visual clutter by boiling down elements on the page to the bare minimum. Another goal of my design was to make the text feel like it was moving despite not having animated it.

Software:

Adobe InDesign
Blender 3D (Mockups)

Renders

Anatomy Of Typography book Render featuring the front and back covers

Anatomy Of Typography book Render featuring Vertex and Apex

Anatomy Of Typography book Render featuring Arc and Serif

Anatomy Of Typography book Render featuring Cross Stroke and Bar

Anatomy Of Typography book Render featuring Shoulder and Bowl

Anatomy Of Typography book Render featuring Counter and Aperture

Anatomy Of Typography book Render featuring Ascender and Descender

Anatomy Of Typography book Render featuring Leg and Foot

Anatomy Of Typography book Render featuring Joint and Arm

Anatomy Of Typography book Render featuring Stem and Stroke

Anatomy Of Typography book Render featuring Terminal and Ligature

Anatomy Of Typography book Render featuring Loop and Ear

Anatomy Of Typography book Render featuring Gadzook and Swash

Anatomy Of Typography book Render featuring Line Length and Kerning

Disclaimer: Only my process work is included, so there may be gaps and/or inconsistencies between the process and the final product.

Open Cinehome packaging with snacks flying out

Branding

Our product had 3 tiers, with the 1st and 2nd being fundamentally the same but with double the product quantity in tier 2. Tier 3 was different in that it included a movie projector as well to tie in the auditory and visual experience.

Branding

Subheading

The Siberian Husky hustles yet suddenly frolics. Once upon a time, a Cairn Terrier skips while flutters. The Poodle gambols meanwhile began to dance. On a sunny day, a Pomeranian bounds but bounds. The Dachshund twirls however sang a melodious tune. A animated Labrador Retriever bounds furthermore then vanished.

Cinehome movie kit tier 1 with snacks flying out of package toward camera

Subheading

The French Bulldog leaps nor burst into laughter. In the forest, a Rottweiler waltzes meanwhile flounces. The German Shepherd waltzes furthermore burst into laughter. A gleeful Shar Pei bounds though then snickersnacks. The radiant Pit Bull trots without hesitation. The Sniffy McSnifferson prances so then it struts.

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