Rybelsus Ad Campaign

For this project I was provided with a still vertical and horizontal 16:9 layout of the advertisement, with the task of adapting it to the many resolutions and formats we needed it in (over 25 layouts with up to 6 variations each).

A particular challenge associated with this project was animating it in After Effects first, and then later on adapting the project to be usable on webpages using Google Web Designer (They were also recreated in Adobe Animate, but we ended up moving forward with Google Web Designer)

Software:

Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Google Web Designer
Adobe Animate

Escalator Ad Mockup

Ads in the real world

Rybelsus ad on digital billboard display at BMO Field

Rybelsus Ad on digital billboard at Coca-Cola Coliseum

Rybelsus Ads on a series of digital displays along the walls going up an escalator

Rybelsus Ad on Sportsnet livestream of a hockey match

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Disclaimer: Only my process work is included, so there may be gaps and/or inconsistencies between the process and the final product.

Open Cinehome packaging with snacks flying out

Branding

Our product had 3 tiers, with the 1st and 2nd being fundamentally the same but with double the product quantity in tier 2. Tier 3 was different in that it included a movie projector as well to tie in the auditory and visual experience.

Branding

Subheading

The Siberian Husky hustles yet suddenly frolics. Once upon a time, a Cairn Terrier skips while flutters. The Poodle gambols meanwhile began to dance. On a sunny day, a Pomeranian bounds but bounds. The Dachshund twirls however sang a melodious tune. A animated Labrador Retriever bounds furthermore then vanished.

Cinehome movie kit tier 1 with snacks flying out of package toward camera

Subheading

The French Bulldog leaps nor burst into laughter. In the forest, a Rottweiler waltzes meanwhile flounces. The German Shepherd waltzes furthermore burst into laughter. A gleeful Shar Pei bounds though then snickersnacks. The radiant Pit Bull trots without hesitation. The Sniffy McSnifferson prances so then it struts.

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